Brand Spotlight: Aubin & Wills. When Better is Greater Than More
- 1 hour ago
- 2 min read
In a world of "fast fashion" and fleeting trends, Aubin & Wills stands as a bastion of British authenticity. Founded in 2008 as the sophisticated, more discerning older sibling to Jack Wills, the brand quickly carved out a niche for those who value heritage over hype. After a brief hiatus, Aubin made a triumphant return in 2021 with a crystal-clear mission: "Better is Greater Than More."
Now a Certified B Corp, Aubin creates "Modern British Classics" pieces that feel like they’ve been in your wardrobe forever from the very first wear. Drawing inspiration from traditional workwear, sporting history, and military silhouettes, they focus on durability and timelessness. These aren't just clothes; they are well-crafted companions built to survive the seasons and only get better with age. When you wear Aubin, you aren't just wearing a label; you're supporting a slower, more considered approach to fashion.
Our Top Picks for the Season
Authorpe Harrington Jacket – Navy
A classic British silhouette made from a crisp cotton-nylon blend with a brushed finish. Perfect for unpredictable summer weather.
Price: £149.00
Shop Here: Authorpe Harrington
Coleridge Textured Front Polo – Navy/Green
This polo is a "tale of two halves," featuring a stunning textured jacquard pattern on the front and a clean navy back. Pure cotton luxury.
Price: £89.00
Shop Here: Coleridge Polo
Normanby Shirt – Navy
A premium cotton twill shirt that offers a rugged yet refined look. It’s a versatile piece that ages beautifully with every wear.
Price: £89.00
Shop Here: Normanby Shirt
Hendwell Washed Twill Cap – Washed Red
Add a pop of heritage colour with this soft-washed twill cap. It’s the perfect accessory for sun-drenched afternoons.
Price: £35.00
Shop Here: Hendwell Cap
Rugby Striped Sock – Khaki Stripe
Made in the UK from 100% cotton, these socks add a dash of traditional British pattern to any outfit.
Price: £18.00
Shop Here: Rugby Striped Sock
Dale Twist Sock – Red Twist Stripe
A medium-weight cotton-rich sock with a unique twist-knit texture. Durable, comfortable, and stylish.
Price: £24.00
Shop Here: Dale Twist Sock
Aubin & Wills reminds us that style is at its best when it feels lived-in and authentic. By choosing pieces like the Authorpe Harrington or the Coleridge Polo, you’re moving away from the "wear-it-once" culture and toward a wardrobe that tells a story. These selections represent the very best of British heritage reimagined for the modern man-durable, characterful, and effortlessly cool. This season, choose the quality of "better" over the clutter of "more," and invest in pieces that are destined to become your future vintage favorites.
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