A Hidden Gem Near East Finchley: Sourdough 67 is Pizza and Nostalgia Perfectly Baked

If you ever find yourself wandering near East Finchley Station and craving something extraordinary, detour just a few minutes away and you’ll stumble upon one of North London’s most unexpected culinary treasures: Sourdough 67.

At first glance, you might wonder if you’ve stepped into a retro movie set or a boutique car museum—and you wouldn’t be entirely wrong. Nestled inside a stunning vintage car showroom, this pizza haven is a feast for both the palate and the eyes. The setting is unique, to say the least: rows of beautifully preserved classic cars—shiny Jaguars, sleek Porsches, and timeless BMWs—are parked just feet away from wooden tables where bubbling pizzas are served piping hot. The ambiance hits that sweet spot between nostalgic elegance and laid-back cool, making it one of the most atmospheric dining spots in all of London.

But let’s talk pizza—because this is where Sourdough 67 truly excels.

The dough is the star of the show. Slow-fermented for 48 hours, their sourdough base is a masterclass in balance: perfectly blistered from the wood-fired oven, with just enough chew, char, and airiness to carry the bold, creative toppings. Each pizza is crafted with care, precision, and a clear commitment to quality ingredients. The tomato sauce is bright and tangy, the cheese is luxuriously creamy, and the topping combinations range from comfortingly classic to impressively inventive.

Try the ‘Nduja Special for a spicy kick that pairs beautifully with the subtle sourness of the crust, or the Truffle & Mushroom for something more decadent and earthy. The Margherita is simplicity perfected, and their seasonal specials often incorporate fresh, local produce in inventive ways that never feel gimmicky. They also cater well to dietary preferences with vegan and vegetarian options that don’t compromise on flavour.

Complementing the menu is a carefully curated selection of craft beers, wines, and soft drinks that enhance the overall experience without overwhelming the food. The bar staff are happy to recommend pairings if you're unsure what to go for—just another touch that adds to the warm, unpretentious service throughout.

What makes the whole experience even more compelling is the fusion of culinary craftsmanship with automotive artistry. After your meal, you’re welcome to stroll among the vintage cars, many of which are lovingly restored and displayed in pristine condition. It’s part eatery, part gallery, part dream garage—and all charm.

The team at Sourdough 67 have created something truly special. They’ve taken the soul of an artisan pizza kitchen and placed it inside a setting that feels entirely original. There’s heart in everything they do, from the carefully tuned playlist to the smiles at the door, and it shows.

Whether you're planning a casual dinner with friends, a quirky date night, or simply want to impress visiting guests with a slice of North London's hidden magic, Sourdough 67 delivers on every front. It’s the kind of place you come for the pizza and stay for the vibe—and then find yourself planning your next visit before you've even paid the bill.

For more info and bookings visit Sorodough 67.

Words by Sal and Photos provided by Sorodough 67