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Yankee Candle releases the third annual Scent of the Year: Discovery

Yankee Candle®, the leader in home fragrance, announces the highly anticipated, third annual Scent of the Year, Discovery.

Scent of the Year is inspired by our intrinsic desire to find an authentic connection. Discovery brings together a combination of fragrances, igniting our renewed feelings of discovery, energy, connection and desire to fully embrace new experiences and cultures.

“Working closely with fragrance and trend experts, we found that people around the globe are craving travel and exploration now more than ever before”, said Anna Whitton, VP of Marketing for Yankee Candle. “Knowing that travel may still be out of reach for many this year, the 2021 Scent of the Year, Discovery, was designed to help people fulfill the universal desire to discover new cultures, make new memories, and embrace new connections from the comforts of their own homes.”

Discovery brings home a beautiful blend of fragrances, transporting people to new cultures, whether it be through food, fashion, or décor.

Discovery blends a complex and delicious number of fruit and spices including:

  • Red Ginger: Adding freshness, zest, and a punch of colour, the exotic spice evokes inspirations for our next culinary dish.

  • Starfruit: Bringing us further into the depths of the Caribbean islands and tropical jungles, this sweet fruit is the heart and body of Discovery, awakening all our senses and inspirations for the future.

  • Mango: A juicy, rich blend of sweet and fruity notes reignite our hopes and passions, reminding us that adventure is just around the corner.

  • Passion Fruit: A sweet combine to create an exotic, fruity scent, inspiring us to plan our next vacation.

  • Vanilla Spice: Uplifting us for the upcoming spring season, this warm, sweet spice brings comfort and serenity to our home.

Available from next week here.

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