Multifaceted Glaswegian composer, performer and producer Wuh Oh has unveiled the masterly crafted official video for his latest single ‘Softstyle’.
Directed by Glasgow based digital artist, animator and game designer ZONES/Joe Crogan, the visual stars Wuh Oh as a video game avatar transporting himself to a Mad Max style dimension, fending off guitar wielding, monster truck driving and basketball playing goblins, perfectly capturing the retro arcade game style.
Describing the context behind the video, Wuh Oh says: ‘What would the ultimate Wuh Oh video game look like?’ This has been the question permeating many of our discussions for months. Turns out it looks less like real video games and more like the games of our dreams. Combining an eclectic mix of our favourite pop culture, film and anime influences, Softstyle is untethered by stylistic limitations, representing a reality where anything is possible... and where goblins run riot.’
Creatively and sonically Wuh Oh takes inspiration from the likes of Chemical Brothers, BJÖRK, Kanye West, Jai Paul, Daft Punk and Dennis Sulta to create his own inimitable style. The track follows on from recent singles including ‘Zita’, ‘How Do You Do It’, ‘Pretty Boy’ (remixed by legendary producer Hudson Mohawke) and ‘Ziggy’. The rising artist has already received a wealth of support from some of the biggest names in the industry including Annie Mac, Pete Tong, Sega Bodega, Hudson Mohawke, Nemone, UNKLE (James Lavelle), Busy P and key tastemaker platforms including i-D Magazine, Wonderland, Dummy, The Fader, Colors, Hyponik and Mixmag where he was named a ‘One To Watch’ artist for 2020.
Wuh Oh has gained recognition for his hyper-energetic live sets which see him merge DJing, prodigious keyboard playing and self-styled interpretive dance whilst performing in flamboyant custom-made outfits. This summer Wuh Oh was confirmed to perform at Glastonbury, Wireless, Reading & Leeds, Lovebox, Parklife, The Great Escape, Live At Leeds and Sziget (some of which have been postponed due to current circumstances).
The ingenious visual for ‘Softstyle’ is out now!