The Wizarding World announces new additions to limited edition Pin Seeking Collection


The Harry Potter Fan Club is unveiling brand new individual pins and box sets from its Pin Seeking Collection each month throughout 2021. The latest arrivals are already in high demand following the much-anticipated debut collection which launched in August 2020.

The Pin Seeking enamel badges, courtesy of the official Fan Club, are full of detail and stories, with each one celebrating the wizarding world in its own special way. The collection is currently a huge hit with fans, who have raced to get their hands on the limited-edition designs, and Hogwarts House Sets – with some releases selling out in hours.

This year, the pin seeking adventure continues with the launch of the Shops of the Wizarding World. Featuring 6 beautiful individual shop front pins, the set includes Honeydukes, Weasleys’ Wizard Wheezes, Madam Malkin’s, Eeylops Owl Emporium, Quality Quidditch Supplies and Ollivanders. Each pin comes with intricate detail of the shop front, including magical products in the window - fans might even spot a little broom outside Quality Quidditch Supplies!

This is only the second 6-pin set to be released on general sale following the launch of the First Edition Gryffindor, Ravenclaw, Hufflepuff and Slytherin sets last year. And for those looking for creative ways to display their pins, magnets in the walls of each box allow you to connect multiple sets together to build a magical display. You can also unlock extra surprises with the Harry Potter Fan Club app when you scan the Enchanted Key on each pin set.

To celebrate Magical Mischief month, which sees the Wizarding World encouraging fans to embrace their sillier side throughout the month of March, a very special pin is sneaking its way into the Collection – a Niffler! Arguably the most mischievous creature of them all and a Fantastic Beasts favourite, fans can celebrate the character that loves something shiny as he’s immortalised in pin form. He’ll be immersed in gorgeous gold details and jewels to make him an extra special purchase!

Fans can also look forward to regular releases of never-before-seen designs, themed around some of the most iconic characters and events from the Harry Potter series. Some pins will be released in limited numbers, so avid pin seekers will need to hurry before they vanish quicker than you can say Evanesco.

“We are so pleased to announce these exciting additions to the Harry Potter Fan Club Pin Seeking collection. The new releases give our fans the chance to continue growing their collections and get hold of some rare and special designs. As, before, these collectible pins are on limited runs so, in the words of Mad-Eye Moody, have “constant vigilance” when they come on sale!” Tom Greene, Chief Operating Officer at Wizarding World Digital.

Fans can still get their hands on the highly coveted House Sets - a perfect collector’s item for Gryffindors, Ravenclaws, Hufflepuffs or Slytherins to show off their House pride. The six pins in each set feature iconic emblems including crest, scarf and banner of the Hogwarts House, as well as an exclusive pin that can’t be purchased anywhere else.

Seek out more by visiting the dedicated pins hub on WizardingWorld.com, the official online home for all pin seekers. There, learn about upcoming releases plus discover the interesting stories behind their designs and features… and enjoy plenty of pinspiration!

The Shops of the Wizarding World will be available to buy from 9th of March* for £59.95 / $80.00, with the individual Niffler pin launching on the 31st March** for £18.00 on the official Harry Potter Shop, your one-stop shop for all of the Harry Potter Fan Club Pin Seeking Collection products.

See what other pin seekers are up to by joining the online community and sharing with us how you like to style your Harry Potter Fan Club collectible pins using

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