THE LOFT CLUB - Release "Heard Her Say" Single || 'Dreaming The Impossible' - out 7 August

Psychedelic-tipped indie quintet THE LOFT CLUB are pleased to release: “Heard Her Say”, the lead focus track from their debut album, Dreaming The Impossible.

"‘Heard Her Say’ is one of those songs that just wrote itself. It came to me very fast and very easily,” says The Loft Club frontman/songwriter Daniel Schamroth. "I was looking out the window, strumming the guitar, watching the birds in the sky – and the words and main melody just fell out. There’s a bit of a Cast influence in there plus some Byrds. I couldn’t tell you the exact meaning behind the song, but the theme centers around the fleeting, dreamlike nature of life and how ever hard we chase it, it always eludes us in the end.” 

With its driving guitars and infectious three-part melodies, the song embraces life’s paradoxes and intrinsic beauty. American Songwriter, which premiered the track, said, “Energetically arranged, and harmoniously lit in its sha-la-las, ‘Heard Her Say’ is a necessary jolt everyone needs right now. Get up. Get out, and experience life—no matter what is going on out there. Lyrically, any uncertainty and fear is weaved into something wholly uplifting, leaving off on a universal message to enjoy the ‘ride’ of life and take in its beauty as much as possible."

The track is taken from Dreaming The Impossible, the band’s debut album. A record made for headphones, it’s equal parts indie rock / folk rock with flashes of sixties guitar psychedelia, nineties Brit-pop and alt-country. All woven together with wide open chords, sing-along choruses, a lightness of touch and an uplifting spirit. Recorded at Middle Farm Studios in Devon, England with producer James Bragg (Jack Steadman, The Skints), Dreaming The Impossible will be released worldwide on 7 August by the So, Let’s Talk int he UK and by Lightyear Entertainment, through Caroline/UMG in the USA. Fans who pre-order the album will instantly receive “Heard Her Say.” Pre-order HERE.

The Loft Club – consisting of Daniel Schamroth (guitar/vocals), Jamie Whyte (bass/vocals), Kieran Chalmers (drums), Josie Stoneman (vocals) and Sam Piper (lead guitar) – draws on classic themes like love, loss, friendship and nature with an uncommon  timelessness. While clearly celebrating their retro musical influences, there is also an undeniable craft and freshness that chimes through like a musical time machine from the future that's crash landed in 1967. Schamroth wrote the first 11 songs on Dreaming The Impossible and co-wrote the previously released album closer, “Flicker,” with GRAMMY®-winner Lisa Loeb“Flicker” (feat. Lisa Loeb) made Record of the Day on the prestigious ROTD (recordoftheday.com). 

Clash Magazine observed, “The Loft Club have a sense of classicism running through their music...that chiming guitar sound, so redolent of everyone from The Byrds…[to] Big Star.” BBC Introducing declared the band “nothing short of sensational.” British blog Listen With Monger noted, “Essentially, this is the music that the Beatles would have produced if, instead of getting introspective in India, they'd gone to the Mid-West with a burnt out double decker and gone native for a few months.” 

Initially formed in 2016, The Loft Club have been steadily making a name for themselves from their base in Exeter. With a string of enamouring singles under their belt, the band have garnered over 800,000 streams on streaming platform Spotify already, with a catalogue that includes their debut EP Heart’s Desire, and two minimalistic Electronica remix collaborations with Fugees co-founder Pras Michel and German producer Niklas Ibach. With word about these best-kept-secrets beginning to spread, last year the band stepped-up to a huge support slot with Noel Gallagher’s High Flying Birds (alongside The Charlatans and Reverend And The Makers) at Powderham Castle, where they delivered a blistering set to get “the party started with gusto” (Daily Mirror). As they wait for the day when they can return to the stage again, the band will release their uplifting debut album Dreaming The Impossible this Summer.