The Golden Standard of Soho: Why Frites Atelier is the Ultimate Pitstop

If you think you know what a "chip shop" looks like, think again. Frites Atelier has officially landed in Soho, taking over the iconic old Balans site on Old Compton Street, and it’s effectively redefining the humble potato. Founded by Dutch chef Sergio Herman, who famously held three Michelin stars at Oud Sluis: this isn't just fast food; it’s a high-end "atelier" dedicated to the art of the fry.

Forget soggy fries or flavorless wedges. These are double-cooked Dutch frites that achieve the impossible: a glass-shattering, ultra-crisp exterior with an interior so fluffy it’s been described as "cloud-like."

While you can go for the classic frites with their signature house-made sauces (the Truffle Mayo and Spicy Andalouseare game-changers), the real stars are the "Frites Specials." The Flemish Beef Stew, braised in Petrus old brown beer, is a rich, savory masterpiece that turns a snack into a gourmet meal.

The Ultimate Pairing: Frites & Beer

While the menu offers trendy cocktails like Spicy Margaritas and Espresso Martinis, there is one pairing that reigns supreme: the combo of frites and beer. There is something fundamentally "right" about the salt-and-crunch of world-class fries washed down with a cold, crisp beer. It is, quite simply, the best combo on the menu. The bitterness of the hops cuts through the richness of the double-cooked potato and the creamy, indulgent sauces perfectly. It’s a pairing that feels both grounded and incredibly luxurious.

If you’re feeling extra hungry, don’t sleep on the snack collection. The Korean Chicken Burger offers a fantastic crunch, and the Shrimp Royale Croquettes (Sergio's signature recipe) are packed with North Sea shrimp and a deep, umami flavor.

Soho is never short on food options, but Frites Atelier offers something unique: Michelin-level precision in a laid-back, late-night setting (until 12am every day of the week). Whether you’re looking for a quick gourmet lunch or the ultimate post-pub fuel, grab a punnet of loaded fries, order a cold beer, and experience why this "fry shop" is currently the talk of London.

Location: 34 Old Compton Street, Soho, London W1D 4TR

Top Pick: Flemish Beef Stew Frites + a cold draught beer.