Liverpool's SOUND CITY launches 2021 Apply To Play programme

Widely regarded as a vital beating heart for new music in the UK and beyond, Sound City’s return in 2021 promises to be a special return for a weekend that’s played a pivotal part in some of the biggest breakthroughs in global music over the past decade and a half - with 2021 promising to be no exception.

With a stunning first batch of names confirmed for the festival weekend, primed to make their mark in style, Sound City has revealed details of their special Apply To Play programme - giving undiscovered artists the opportunity to take to the Sound City stage in 2021. Breaking down the barriers between artist, festival and audience, it plays a vital role in Sound City’s year-round commitment to supporting new music and talent development both in the city of Liverpool and across the globe. 

A breeding ground for future greatness, Sound City has played host to some of the biggest acts on the planet before anyone else, with the likes of Florence + The Machine, Ed Sheeran, The 1975, Stormzy, Christine & The Queens, Wolf Alice, Catfish & The Bottlemen and many more playing on tiny stages at the event and garnering vast waves of new fans on their way to the top. A stepping stone to get emerging artists’ music in front of the wider industry, fans from across the globe and more - Sound City’s Apply To Play programme will once again be opening that door for a future great to follow in those illustrious artists’ footsteps, and on to something even bigger. 

To enter the Apply To Play programme and for more information, please head to the link here where full details are available and open for entries.

It’s just another part of what makes Sound City such an unrivalled hub for the best in music discovery. Coming up to 15 years of incredible moments, pinch yourself memories and joyous fun across the streets of Liverpool - its reputation as the perfect place for fans to discover their next favourite band is unrivalled. Getting to the roots of the best new music from across the globe, Sound City’s return in 2021 is sure to be special. With stellar names such as Rejjie Snow, Working Men’s Club, The Murder Capital, The Snuts, Thomas Headon, The Lathums and Abbie Ozard joined by a rich mix of Liverpool’s most exciting new artists such as Red Rum Club, Jamie Webster, The Mysterines, Louis Berry and much more - it’s an opening reveal of what’s to come. With a wealth of exciting names still to be announced, Sound City is leading the way for new music’s return in 2021. 

Taking over a bubbling UK music capital once again with the best in new and exciting music, there’s nothing quite like Sound City.