KAYTRANADA returns to share a new music video from his recently released album BUBBA. Need It featuring Masego takes place in a grimy club inspired by the 90's gangster classic Belly.
In the video, KAYTRANADA ends up soundtracking bathroom business deals and stunning fistfights turned dance-offs. Need It is the second single to get the visual treatment from BUBBA, following 10% featuring Kali Uchis and directed by Steven Isaac, and arrives on the heels of Kay covering Rollacoaster last week.
BUBBA is the highly-anticipated follow up to KAYTRANADA's breakout debut 99.9% and features Pharrell Williams, Tinashe, Kali Uchis, GoldLink, Charlotte Day Wilson, Estelle, VanJess, Masego, Mick Jenkins, SiR, and more. The album landed at #1 on the Electronic Albums chart and #3 on the R&B Albums chart upon its release and is available for vinyl pre-order on his website.
Watch Need It featuring Masego and listen to BUBBA above. Stay tuned for more from KAYTRANADA coming soon.
"This is undeniably KAYTRANADA's show" DJ Booth
"BUBBA, unsurprisingly, is KAYTRANADA at his finest" Forbes
"BUBBA delivers immaculate rhythms and grooves" Highsnobiety
"KAYTRANADA blesses this woeful decade with one last great dance record" Pitchfork
"Sounds...like the future." TIME