“Mask On” is the latest release from UK rapper JESHI; his first one-off release since dropping his acclaimed BAD TASTE EP earlier this year. The song/video is out now on Because Music with production credits from Pullen & Tev’n. The new visuals are directed by Walid Labri.
“Mask On” initiates a sonic discussion of the many ways in which we all wear a metaphorical mask; a notion that spans the concept of masculinity and vulnerability as well as material desires and emotion. When the world is too busy wearing its own mask, how can we be seen and heard?
“I wrote ‘Mask On’ working with Pablo sometime last year,” Jeshi shares. “It deals with the metaphorical masks we all wear whether that’s just a fake smile, or the material things like the nice house, car or jewellery we use to shield whatever it is you’ve got going on inside from outsiders. I grew up feeling like I could never be vulnerable, I’ve still got a lot of that to shake off - I’m still walking around in the mask too.”
Stream “Mask On” HERE
Following his Bad Taste EP, the single is a true statement of intent from the London rapper and musician. Landing alongside an impeccably cinematic visual, “Mask On” showcases Jeshi’s dextrous wordplay and nonchalant tone - a relaxed approach to delivering impactful statements that serves a poignant punch.
The visual’s director Walid Labri speaks on the concept: “the keyword in this video is elevated reality, and this whole visual is about Jeshi trying to be heard but his attempts at being heard are not being recognised as if he has a mask on, whether it’s him shouting off a top of a cliff alone, hopelessly talking to someone on the phone, locked out and trying a last ditch effort to be heard through a peephole or attempting to get the attention of driver who isn’t trying to listen but rather drive."