GOOSE ISLAND AND CADBURY CREME EGG CREATE EGG-SCLUSIVE NEW COLLABORATION BEER


Cadbury Creme Egg and beer lovers rejoice – everyone’s favourite gooey egg is teaming up with legendary beer brewers, Goose Island, to celebrate its 50th birthday. To mark this momentous occasion, fans will have the chance to raise a glass to five delicious decades of the Cadbury Creme Egg with the egg-stra special, Golden Goo-Beer-Lee Creme Stout.


The limited-edition Golden Goo-Beer-Lee Creme Stout will be available online at www.gooseislandshop.com in packs of two for fans, strictly for those over the age of 18+, to experience from 11AM on Wednesday 3rd March 2021 until they are gooone.


Developed by Goose Island UK's Head Brewer Andrew Walton, the blend of malted barley, oats, wheat and milk sugar mirrors the rich and creamy texture of the nation’s favourite gooey chocolate egg.


The limited-edition stout is brewed with cacao nibs and vanilla beans that lift the chocolatey and creme notes for a celebratory drink that is smooth, rich and egg-cellently balanced for Cadbury Creme Egg fans to enjoy.


Raphael Capitani, Brand Manager, Cadbury Creme Egg, added: “We’re excited to announce our collaboration with Goose Island and limited-edition Golden Goo-Beer-Lee Creme Stout that is available now for all Cadbury Creme Egg lovers to try. We have always celebrated the unique and wonderful ways of enjoying a Cadbury Creme Egg and with this launch we are taking EATertainment to a whole new level. We can’t wait for people to try our very first beer and raise a glass to five delicious decades of Cadbury Creme Egg!”


Andrew Walton, Head Brewer at Goose Island UK said: “With the Golden Goo-Beer-Lee Creme Stout we knew that we would be reaching a wide range of people with different levels of experience with craft beer! We wanted to make sure that for whoever tried this beer, it would be unique and delicious. The tasty flavours of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable.”



For five delicious decades, Cadbury Creme Egg has been the nation’s favourite Easter brand – with more than 200 million Cadbury Creme Eggs sold in the UK alone every year! Fans are united by their love for the ‘goo ’but divided in the best way to eat the majestic treat. Whether you are a licker, dipper or a sharer, one thing is for sure – the Golden Goo-Beer-Lee Creme Stout will be the best drink to accompany a Cadbury Creme Egg, whichever way you eat yours!


Join the Cadbury Creme Egg Golden Goobilee celebrations and raise a glass of the Goo-Beer-Lee Creme Stout before they’re goooone for goo-d – remember they’re only available for a limited time only from 03/03/21. Age restrictions will apply. Cadbury never markets directly to any young people under the age of 18, and any promotional campaigns are aimed solely at adults.


For more information, visit www.cadbury.co.uk and join in the conversation on Twitter using @CadburyUK and @GooseIslandUK or Facebook www.facebook.co.uk/cremeegg.

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