Glorious is a new global membership platform that brings a fresh new perspective to women’s sport, bringing storytelling to life through collaborations with leading artists, photographers, filmmakers, writers and illustrators. Glorious club members will have access to this new digital companion, which provides insightful stories, exclusive offers, podcasts, limited edition merchandise and unique events. Three years in the making, Glorious launches at a key moment as we navigate through the pandemic with the importance of physical wellbeing and the power of community more important than ever. Through uplifting content, events and conversations, Glorious will provide a much needed dose of positivity and inspiration, building a new community of women’s sport and culture fans and connecting like-minded people across the globe. As part of its vision, Glorious is also strongly committed to encouraging greater participation in women and girls' sport and is supporting charities that share this same goal. Glorious is
delighted to announce its partner as the leading charity The Women’s Sport Trust and will be donating a percentage of membership revenue to the charity.
Tammy Parlour MBE, CEO and Co-Founder of The Women's Sport Trust, said: "Building culture around women's sport is so important and this is why we believe the launch of Glorious is so exciting. From the in-depth features to the modern aesthetic, it elevates sportswomen and their stories, which is exactly what is needed. We are excited to partner with them and see how, together, we can take the stories of female athletes to the next level and championchange.” The platform features diverse stories, from championing the achievements of pioneering athletes who have changed the face of sport (such as the first female scuba diver, Dottie Frazier), to a celebration of inspiring community-led sports groups and clubs all over the world, including the women in London’s MMA Fighting Arts Academy and the Batley Ninjas, an all-female muslim rounders team from Yorkshire. Glorious will also champion the creatives changing the aesthetics of sport including Lois O’Hara, the artist transforming basketball courts with kaleidoscopic colours and handbag designer Kelly Gunner (TOMME), as well as profiling the female entrepreneurs behind some of the world’s leading global sports brands including Tokyobike US Director, Juliana Rudell Di Simone. Working with leading creators and providing a new platform for rising creative talent, Glorious presents a range of newly commissioned exclusive content, such as an original film spotlighting longboard dancing skaters shot in Berlin; work from acclaimed artist and photographer Coco Capitán championing the women of the Ladies Polo Foundation; a limited edition piece from acclaimed designer Kelly Anna; poetry and creative writing by Al Greenwood, drummer from Mercury Prize nominated band Sports Team and a special digital event with broadcaster Miquita Oliver. Glorious will be working with a range of brand ambassadors, including 21-year-old British heptathlete Niamh Emerson who is tipped to follow in the footsteps of Katarina Johnson-Thompson after her record breaking performance at 2018’s Commonwealth Games, which saw her take home the bronze medal, and the silver medal at the indoor European Championships in 2019. Glorious will give Niamh a new platform, providing insight into her life as a rising athletics star at this pivotal moment in her career and allowing her to tell her story in a fresh way.
Glorious is also working with a range of brand partners that join them in their mission to elevate women’s sport, to bring members a host of exclusive offers, limited edition pieces and collaborations.
For more information visit glorioussport.com. Membership is £4.99 per month or £49.99 annually. All members will get their first month free.