DREAM WIFE - New Album "So When You Gonna..." + Announce Virtual In-Store Album Tour

“Their community-focused, sparkly political approach is reflected not just in their second album’s most emotive moments, but is baked right into the DNA of this addictive LP” – Q Magazine 4/5

 “Crispy, punky and relevant. They take a driver seat in the ride to gender equality, joyful body awareness and a love-mess." – Dork Magazine 5/5

“So When You Gonna…is Dream Wife truly making the most of their innermost feelings, and expressing that outwards with a rawness like never before.” – Upset Magazine 4/5

“So When You Gonna… is as topical and as empowering as the band have ever been.” – The Line of Best Fit 8.5/10

“…an LP that inhabits a carefree pop world charged with anti-patriarchal attitude.” – Gigwise

 "Punk rock trio Dream Wife make music that flips a middle finger to convention.” – The FADER

"The girl gang proving there’s force in femininity. Dream Wife create pop anthems for the Instagram generation" – Dazed

Today London-based trio Dream Wife – Rakel Mjöll, Bella Podpadec and Alice Go – release their explosive new album So When You Gonna… on Lucky Number. To celebrate the release Dream Wife announce a virtual instore album tour of the UK’s finest independent record shops. They will visit Rough Trade (July 5), Resident (July 6), Banquet (July 7), Piccadilly (July 8) and Drift Records (July 9) at 7pm UK each day.

Dream Wife are also donating all proceeds from digital Bandcamp orders of So When You Gonna… to Black Minds Matter and Gendered Intelligence. Black Minds Matter connects Black individuals and families with professional and mental health services across the U.K., and Gendered Intelligence aims to increase understandings of gender diversity, working with the trans community and those who impact on trans lives, with a focus on supporting young trans people aged 8-25.

Dream Wife released their self-titled debut in 2018 to critical acclaim, earning support slots with the likes of Garbage, Sleigh Bells and The Kills, sold-out international headline shows, secured syncs in shows like Orange is The New Black, all the while using their platform to lift up other womxn and non-binary creatives with empowering messages and their “girls to the front” ethos. Now, the band releases their sophomore record So When You Gonna…, dealing with topics such as abortion, miscarriage, and gender equality, and produced entirely by a non-male team of producer and mixer Marta Salogni (Björk, Holly Herndon, FKA Twigs), engineer Grace Banks (David Wrench, Marika Hackman) and mastering engineer Heba Kadry (Princess Nokia, Alex G, Beach House). While it touches on important themes, there’s also an immediacy, a ‘now or never’ excitement that exists right at the core of this record, that encourages you to stop waiting and start doing. The album title is a play on that central idea. “It’s an invitation, a challenge, a call to action,” says Mjöll.

Tour dates (UK in bold):

Wed 14 Apr 2021: UK Oxford @ The Bullingdon

Thu 15 Apr 2021: UK Birmingham @ O2 Institute 2

Fri 16 Apr 2021: UK Leeds @ The Wardrobe

Sat 17 Apr 2021: UK Manchester @ Manchester Academy 2

Sun 18 Apr 2021: UK Glasgow @ St Luke's

Tues 20 Apr 2021: UK Norwich @ Waterfront

Wed 21 Apr 2021: UK Nottingham @ Rescue Rooms

Thu 22 Apr 2021: UK Cambridge @ The Portland Arms

Sat 24 Apr 2021: UK Brighton @ Chalk

Sun 25 Apr 2021: UK Portsmouth @ The Wedgewood Rooms

Tue 27 Apr 2021: UK Bristol @ SWX

Wed 28 Apr 2021: UK London @ Electric Ballroom

Fri 30 Apr 2021: France Paris @ La Boule Noire

Sat 01 May 2021: Belgium Brussels @ AB Club

Mon 03 May 2021: Germany Hamburg @ Molotow

Wed 05 May 2021: Denmark Copenhagen @ Loppen

Thu 06 May 2021: Sweden Stockholm @ Nalen Klubb

Fri 07 May 2021: Norway Oslo @ Krosset

Sat 08 May 2021: Sweden Malmo @ Plan B

Mon 10 May 2021: Germany Berlin @ Frannz Club

Tue 11 May 2021: Germany Munich @ Ampere

Wed 12 May 2021: Germany Nuremberg @ Club Stereo

So When You Gonna… is out today via Lucky Number HERE.