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Backstage Hair with Brendan O'Sullivan with Go247 LFWM AW2020

The Brendan O’Sullivan International Creative Team is a collection of leading hair professionals collaborating on commercial shoots, editorial projects, catwalk shows and presentations across the fashion, beauty and music sectors. Led by the industry heavy-weight, international session stylist Brendan O'Sullivan.

Skilledand confident in all areas of hair design, drawing on the expertise and knowledge gained from decades of collective experience; this is a selection of the industry’s best of the best, available worldwide.

PACIFISM BFC Discovery Lab, Truman Brewery

Key artist, Brendan O'Sullivan

The look the PACIFISM creative team and key artist Brendan O'Sullivan wanted to create for their LFWM A/W2019 show was one reflecting the natural movement of each individual model's hair. With a diverse range of styles and textures to work with, Brendan and the team were excited to get to work.

"I particularly loved working on the larger Afro styles with their cool, retro 70's vibe. I begin by coaxing the hair with a wide-tooth comb, perfecting this amazing style. I then used my hands gently shaped the hair adding Go247 Control spray for hold" commented Key Artist Brendan O'Sullivan. “ For the shorter styles, Brendan and the team worked with classic barbering techniques and styled with Go247 texture paste for a matte finish with soft natural texture”.

Products Go247 texture Paste and Control Spray.

IN GOLD WE TRUST The Crypt, Spitalfields Key artist, Brendan O'Sullivan

For the In Gold We Trust show, the team were working with a range of looks, from defined curls to relaxed quiffs and short shop crops. Session Stylist Brendan O’ Sullivan and his team brought the models together in the same sense of community by giving them quirky styles with slight volume, whilst allowing room for the model’s individual styles.

For the curls, Go247 gel was used on wet hair for definition, then diffused dried and finished with Go247 grooming cream, or pomade for a healthy natural-looking finish.

Shorter styles were tidied around the neckline, keeping it soft using scissor over comb and finished with Go247 Control Spray for the perfect hold.

Products: Go247 Gel and Control Spray.


This season we saw a lot of hair with natural volume and curls. Men are embracing they're individuality. However, in a move away from the beachy, undone looks of the past. Fringes are having a renaissance and products are being utilized along with diffusers to create healthy natural curls, with more control and shine" remarked International Session Stylist, Brendan O'Sullivan

Follow Brendan O' SULLIVAN on Instagram: @hairbybrendan

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